Showcase + Wayfinding Case Study
Accessible public exhibition featuring augmented reality (AR) artworks
Challenge - Create consistent and approachable cues to optimize the viewer's experience of emerging technology artworks in a 17 day public showcase.
My role - Directed accessible artwork placement on-location and digital including novel multi-step user engagement and wayfinding web app. Led data analytics capture and analysis for business positioning. Created audience segmentation for successful media ad buy - driving visitors to the location.
Future Arts
Cofounder. Winner of 🥇Tribeca X Immersive, and off-the-charts 📈 engagement rates for our augmented reality showcase with support from Meta: 186K digital engagements on instagram, 74K new accounts reached, and an unheard of average 2:23 Spark AR dwell time.
- 100+ creatives have worked with Future Arts
- 250K+ viewers of all artworks and content created
- 30+ tech-arts activations developed
- 20+ business partners supported
- 15+ immersive experiential artworks produced
Trupanion
Created pixel-perfect designs as a UX Designer for this finTech company’s Vet Portal 🐶 to streamline the claim submission process and reducing strain on overworked administration staff.
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Led user research interviews and synthesized data to build the framework for a new portal interface for dog and cat breeders 🐈.
ExtraTech
Eliminated 7+ months of engineer development time by prototyping and testing a proposed CNC monitoring system to show that it did not benefit the end user.
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Wearing another hat, I facilitated company-wide workshops culminating in a new brand identity 🎨 that included a brand personality guide.
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